Bob Burg – Being a Man of Value in Challenging Times
Bob Burg is a sought-after speaker at company leadership and sales conferences sharing the platform with everyone from today’s business leaders and broadcast personalities to even a former U.S. President.
Bob is the author of a number of books on sales, marketing and influence, with total book sales of well over a million copies. His book, The Go-Giver, coauthored with John David Mann, itself has sold over 950,000 copies and it has been translated into 28 languages.
His and John’s newest parable in the Go-Giver Series is The Go-Giver Influencer.
Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. He is also an unapologetic animal fanatic, and is a past member of the Board of Directors of Furry Friends Adoption, Clinic & Ranch in his town of Jupiter, Florida.
The American Management Association named Bob one of the 30 Most Influential Leaders and he is one of Inc.’s 100 Great Leadership Speakers. Richtopia named him one of the Top 200 Most Influential Authors in the World.
“it always comes down to moving your focus away from yourself and onto others in a way that shows how much you want to please others and how much value you want to provide to others “.
– bob burg
bob and I discussed the following in this episode:
- Bob talks about value consisting of 5 elements, excellence, consistency, attention, empathy & appreciation.
- The concept of being a person of value rather than a value in terms of a monetary amount.
- How we are always exchanging different types of value which is in the eye of the beholder
- Why you can avoid the trap of being an unpaid consultant by moving your offering what you do to a paid proposition
- Navigating the situation of working in a company where there is an accountability issue in the culture of the company.
- The challenge that leaders will have in the next little while in deciding which individuals are motivated to give value to businesses.
- How many people have taken the time in lockdown to improve their skills and are now well placed as lockdown lifts to capitalise.
- Why most high performers have been keeping in regular touch with clients and customers over lockdown.
- That skills & talent in your niche along with building your network will really come to the fore in the next little while, connect and bring value to them.
- How the best companies will do the same things in the good times as the bad times, in terms of how they look after their staff and their clients.
- Top Tip – Removing the focus away from yourself and onto others, how much value you want to provide to others.